4. Campaign Strategy, Development and Implementation


Many organizers undoubtedly have their own tools and preferences for campaign development exercises and campaign planning tools. Here we include several tools that we used to develop our assessment of power in our local landscape and to make informed campaign plans and decisions based on this analysis. Although our coalition’s target was clear, different organizing contexts have different needs. Conducting a power analysis to understand who has the power to make your wins possible is crucial. There are great tools for power analysis online, as well as in Chapter 8 of Joan Minieri and Paul Getsos’ Tools for Radical Democracy, titled “Researching the Politics of an Issue.” We hope that the following tools will help develop your campaign strategy.

Campaign Plan Template: Designed to help identify and document campaign demands, targets, allies and opposition.

“A Month in the Life of the RTCNYC Campaign”—Developing an Action Plan: Designed to help you map your actions out weekly, to ensure you are hitting your targets and engaging key stakeholders and decision makers. This tool includes an example plan from the coalition as well as a blank template for your use.

Outreach to Agencies and Institutions: Designed to guide outreach to city agencies to garner support for and quell resistance to Right to Counsel, including understanding the agency’s mission, the rationale for reaching out to them, key contacts, and notes.